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Ahead of the brand's official launch on 15 July, Gaga opened up on social media, explaining why she created Haus Laboratories. "When I was young, I never felt beautiful," she wrote. "And. We are a collective of the Haus of Gaga, a collective of creatives, scientists, and innovators, who give you beauty tools for clean artistry. Kindness and inclusivity, forever. Technology The future is born here — science and nature come together to create high-performing products. Experimentation and innovation, always. HIGH-TECH, HIGH-PIGMENT,.